Food and Drink
General Mills and Pillsbury introduce prepared cake mixes, initially in chocolate, gold, and white varieties. Angel food cake and dozens of other flavors will later be added.
Pillsbury inaugurates “Bake-Offs” designed to develop recipes using its flour. Beginning in 1968 contestants will be permitted to use Pillsbury mixes or refrigerated products as well as Pillsbury flour.
About 70 percent of fluid milk sold in the United States is homogenized, up from 33 percent in 1940. Within a decade it will be almost impossible to obtain non-homogenized milk, which does not keep as well and is more likely to pick up foreign odors. Homogenization will increase consumption of milk and milk products.
