Fads
The Zoot Suit was the height of fashion among daring young men until the War Production
Department restricted the amount of fabric that could be used in men’s garments. The same restrictions led to the popularity of the women’s convertible suit, a jacket, short skirt, and blouse. The jacket could be shed for more formal attire at night. Silk stockings were unavailable, so, to give the illusion with stockings with their prominent seam, women would draw a line up the backs of their legs with an eyeliner. At work, as “Rosie the Riveter” took on a man’s work, slacks became acceptable attire.
When the war and it’s restrictions ended, Christian Dior introduced the New Look, feminine dresses with long, full skirts, and tight waists. Comfortable, low-heeled shoes were forsaken for high heels. Hair was curled high on the head in front, and worn to the shoulders in the back, and make-up was socially acceptable. Glamorous Rita Hayworth made the sweater look popular. It took time to put the New Look together, time the women now had as the men returned to their jobs in the factories and offices.
